7 Reasons Why You Just Can’t Miss DX15
If your email inbox is like mine, every year at this time a plethora of event invitations land there – not to mention the ones that still arrive via old-fashioned snail mail. Even if you wanted to, you...
View ArticleDeluxe Exchange 2015 Day One Recap
Day one of Deluxe Exchange 2015 is now in the books. It was a truly memorable day filled with highlights that included a visit from Nate Silver, a few trips to the Design Lab, an insightful Panel...
View ArticleDeluxe Exchange 2015 Day Two Recap
Deluxe Exchange was a huge hit in 2015,, you can read our day one recap here. Attendees left the absolutely stunning Phoenician Resort talking about how they were challenged to think a little...
View Article5 Tips to Effectively Use Social Media at Your Financial Institution
Community banks and credit unions do a lot of things well, but their use of social media could be better. Big banks dominate the Financial Brand’s list of top banks using social media, but it doesn’t...
View ArticleIs Your FI Ready to Serve the Most Entrepreneurial Generation?
At the risk of sounding like I’m about to break into song, I believe the millennials are the future. Not just in the obvious sense, but from an entrepreneurial point of view as well. That’s right –...
View Article5 Onboarding Myths That are Costing You Customers
The banking industry’s struggle with effective onboarding isn’t limited to a single segment – such as big banks – or even geographic location. It’s a fairly universal struggle; a 2014 global study by...
View ArticleWEBINAR: Best Practices in Lending Campaigns
How effective are your efforts to market your lending products? Are you putting to good use all the channels available to you, or are you using only some? Are you reaching only certain target audiences...
View ArticleHow Digital Experiences are Changing the Path to Purchase
If there’s one enduring truth that applies to marketers across every industry it’s this: What works today may not work tomorrow. When it comes to acquiring customers at your financial institution, that...
View ArticleDX16: Keynotes include Kurzweil, Krawcheck, and Jewel
After the resounding success of this year’s Deluxe Exchange event, we couldn’t wait to get working on DX16. We’ve already set dates, a location and an inspiring lineup of speakers, conferences and...
View ArticleExploring New Account Acquisition Trends in the Digital Age
It feels great to be first. Who doesn’t want to be first to market or first to try a new marketing tactic, but who has the time to sit down and come up with these ideas? Not me and from the...
View ArticleDeconstructing Check Acquisition Strategies Amidst Constant Change
It’s no secret the financial services industry is facing unprecedented challenges and rapid change in new technologies and an ever-increasing competitive landscape. If you are responsible for acquiring...
View ArticleNine Reasons Why FI Marketers Can’t Miss Deluxe Exchange 2016
Who wouldn’t love to visit a top-notch resort in Boca Raton, Florida for a few days in February? But if you’re a marketer like me it’s going to take a lot more than a great venue to get me to leave my...
View ArticleDigital Hasn’t Diminished the Value of Referral Marketing
Back in the “good old days,” new customers typically chose a financial institution based on word-of-mouth recommendations from respected friends and family members. They did this because they wanted to...
View ArticleDX16 Session Speakers Will Deliver Business-building Industry Insights
Deluxe Exchange attendees consistently praise the caliber of speakers and the relevance of our breakout sessions. We’re pretty proud of that. Year after year, we strive to deliver speakers and topics...
View ArticleIn The News: Deluxe Rewards and WAUSAU
It’s an exciting time for Deluxe! As the Thanksgiving holiday approaches, we want to take a moment to reflect on all the good work in the Deluxe family and be thankful for the fruits of our labor. We...
View ArticleMore Industry Insights on Tap From DX16 Session Speakers
Our Deluxe Exchange 2016 speaker spotlight continues! We are committed to delivering cutting-edge content and this year’s session speakers and topics are no exception. Here is another elite group who...
View ArticleData is the Force Behind Successful Marketing Campaigns
You might feel like the industry has beaten the topic of data into the ground. If you’ve read The Financial Brand, American Banker, Credit Union Times, or other popular publications you’ve probably...
View ArticleAre You Tapping the Full Potential of Online Videos?
If a picture paints a thousand words, how much more impact does a video have? For financial institutions looking to engage new and existing account holders, a video’s impact could be measured in its...
View ArticleNew Marketing Competencies To Seize Moments Of Opportunity In 2016
Albert Einstein famously said that doing the same thing over and over again and expecting different results is the definition of insanity. That axiom can easily be adapted to describe how many...
View ArticleWho’s Flocking to Deluxe Exchange 2016?
It’s winter here in Minnesota. The temperature is much colder, snow is finally on the ground, and life is just a little different. One noticeable change is that most of the animals have gone into...
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